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You’ll be able to track when people are on the page, how long they spent there, and what they did afterward.If you want more appointment requests on your website, you can set up a goal where every time someone sees the confirmation or thank you page for setting up an appointment, Analytics will count as a goal completion.Google Analytics will break down how long each visitor spent on your site when they complete an action (like requesting an appointment) and even the percentage of people that leave your site within a few seconds.Google Analytics is easy, powerful, and an excellent tool to measure all your digital marketing efforts, track what your audience is doing, and give you the best chance to attract and retain more patients.You set up a goal in Google Analytics that every time someone visits the sclerotherapy page, you register it as a completion of the goal.If your goal is to get 200 more people to visit that page per month, you hop onto Analytics at any time during the month to see where you are at.Large, high-quality images will sell the end benefit of your service (i.e. Don’t hide your results – scream them from the rooftops. People want to know what they’re walking into because if they had their choice, they wouldn’t be coming into your office at all.
Using the sclerotherapy example above, visitors to your site might see a content page and say, ‘Oh, my friend Mary would be really interested in seeing this.The statistics don’t lie: if your website takes longer than three seconds to load – every second after three seconds, the visitor dropoff is exponential. So if you have a potential sclerotherapy patient and they want to know more about your services, but your website takes seven to ten seconds before it loads the content…you can kiss that prospective patient goodbye. We believe it’s worth paying more money to ensure that precious web traffic stays on your site, allowing more people to read about your specialty and your services.If you’re trying to attract prospective patients to your website but don’t have the goods to back it up, you’re shooting yourself in the foot (and wasting valuable advertising budget). We had been working for months building the website for a large medical practice.If you want fifteen more appointment requests per month, you now have a number to aim for, a way to track progress, and a method to attain your goal.Moreover, because your Analytics is tied to your Google Ad Words account, you’ll be able to see what’s it costs you per spend, and per new patient coming in the door, putting a global number on your entire marketing spend.
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You want your office on display to set and meet patient expectations.